The attractiveness of the message of John the Baptist was its purity and simplicity. John was unencumbered; he appealed to the ordinary people of his day.

Christians need to simplify our message. God’s love is for everyone. The more we believe and live in light of this Good News, the more will come to believe that it is true.

Dear God, help me keep it simple today. May I live my life in a way that helps others believe that God’s love is for them.